As you may or may not know (or care) I work during the day at the wondrous State Library of Victoria, in the web team, bringing the world of the cool new web to the world of the rare book/research/even cooler stuff. Or vice versa.
And of course there's a great push in library land, globally speaking, towards new technologies and greater user engagement and levels of content generated by ... well... the sort of people who write blogs.
And in those dark dull moments when I am beset by doubt, I simply look at this, my new favourite blog of all time, and know that it truly is Web 2.0 in action:
It is (wait for it) the Vegan Lunchbox Blog. And it is a whole blog about lunchboxes. Vegan lunchboxes. Really.